Media Literacy

The ADMO media literacy training program will build on the partners’ key competencies in educating about the mechanisms for establishing the verifiability of information and enhancing media literacy, not only of formal and non-formal learners but also of media audiences and democratic publics in general. 

ADMO’s media literacy agenda is being further developed for the ADMO Consortium to continue the work achieved within the ProFact small-scale media project funded by EDMO. The training program encompasses fact-checking tools and tools for establishing the truthfulness of information available in the media (and primarily online) and devotes substantial space to discussing the effects of various structural factors that profoundly influence journalism in the digital age. The topics of advertising pressures, political pressures, the imperative of audience metrics, and the structural reach of the spread of online disinformation are examined as compounding factors that affect the way journalism is conducted and contributors to a structural crisis of journalism that can no longer be resolved by resorting to newsrooms’ own devices. 

The fact-checking aspect of the ADMO training agenda is in development by AFP, an internationally active and widely recognized newsroom specializing in fact-checking and investigative journalism. AFP’s training as part of the ADMO consortium will refer to the needs of journalism students and journalists on the one comma as their working standards need to be supported and developed. Another track of AFP’s training program will target established newsrooms and their seasoned journalists and editors to strengthen their capacity for fact-checking and enable them to mainstream these practices into their work more readily.