Project Adria Digital Media Observatory (ADMO) ensures the establishment and continuation of the Croatian and Slovenian hub operation for tackling disinformation and cooperation with EDMO on multiple levels by a multidisciplinary and intersectoral approach. As an effective response to the challenges for democracy and society, the project sees a combination of different expertise and methods - attacking sources/actors, networks, reasoning, and disinformation narratives from different spheres and combining techniques. The implemented activities will contribute to the general objective - creating and ensuring the long-term development of a broader Croatian/Slovenian hub on digital media composed of a multidisciplinary community of academic researchers, fact-checkers and media practitioners, journalists and civil society advocators capable of detecting and analyzing disinformation campaigns; and supporting the government and regulator in strengthening the collective response to disinformation threat to democracy.

The project comprehensively approach the social, political, and health problem of spreading disinformation campaigns through research, awareness-raising, and capacity-building methods. The key projects’ outcomes/deliverables are: the project’s website and its integration with the EDMO platform, production of the continuous flow of fact-checks, publication of analytic reports on disinformation content, disinformation sources, origins of disinformation narratives, the role of international actors in spreading disinformation, disinformation acceptance and debunking, on the reasoning behind conspiracist and anti-conspiracist behavior, training for journalists and student of journalism, media literacy education activities for citizens, reports on Code of Practice on Disinformation in Croatia and on the financial viability of the Croatian and Slovenian news media sector.