Media Literacy
The ADMO media literacy training program will build on the partners’ key competencies in educating about the mechanisms for establishing the verifiability of information and enhancing media literacy, not only of formal and non-formal learners but also of media audiences and democratic publics in general.
ADMO’s media literacy agenda is being further developed for the ADMO Consortium to continue the work achieved within the ProFact small-scale media project funded by EDMO. The training program encompasses fact-checking tools and tools for establishing the truthfulness of information available in the media (and primarily online) and devotes substantial space to discussing the effects of various structural factors that profoundly influence journalism in the digital age. The topics of advertising pressures, political pressures, the imperative of audience metrics, and the structural reach of the spread of online disinformation are examined as compounding factors that affect the way journalism is conducted and contributors to a structural crisis of journalism that can no longer be resolved by resorting to newsrooms’ own devices.
The fact-checking aspect of the ADMO training agenda is in development by AFP, an internationally active and widely recognized newsroom specializing in fact-checking and investigative journalism. AFP’s training as part of the ADMO consortium will refer to the needs of journalism students and journalists on the one comma as their working standards need to be supported and developed. Another track of AFP’s training program will target established newsrooms and their seasoned journalists and editors to strengthen their capacity for fact-checking and enable them to mainstream these practices into their work more readily.
Although they regularly keep up with changes in the field of information and media, teachers from Istria County acknowledge that it is becoming increasingly difficult to determine what is fake and what is authentic content. This is one of the reasons why they decided to take part in a media literacy training organised by Gong. The training was held on 2 and 3 July at Mate Balota Secondary School in Poreč, and brought together teachers of Croatian language, foreign languages, History and Informatics. [+]
On 9 June 2026, a media literacy workshop dedicated to recognising disinformation and critically evaluating information was held at the Postojna School Centre. The workshop was delivered by Žana E. Martinšek, Žan Premrov and Eva Gračanin, and gave students the opportunity to learn about the most common techniques of information manipulation through play, discussion and group work. [+]
Teachers from Koprivnica and the surrounding area took part in Gong’s media literacy training on 8 and 9 May, during which they explored how today’s media landscape functions and why media literacy is more important than ever.
Participants emphasized that it is extremely important for education professionals to stay regularly informed and keep up with changes in the field of information, as students often turn to them for answers, explanations and support in understanding media content. [+]
The final conference of the Adria Digital Media Observatory (ADMO) project, the regional center for combating disinformation in Croatia and Slovenia, took place yesterday in Zagreb, at the Office of the European Parliament. ADMO, one of fourteen regional hubs at the EU level, has, over the past two and a half years, consistently contributed to building a more resilient society through its three core areas of activities: disinformation research, media literacy empowerment, and fact-checking. The most important achievements and results were presented at the conference titled “Disinformation Under the Lens: ADMO Research Insights for Democratic Resilience.” [+]
The Adria Digital Media Observatory (ADMO) is organizing a conference titled “Disinformation Under the Lens: ADMO Research Insights for Democratic Resilience” on Tuesday, June 10, 2025, from 9:30 AM at the premises of the European Parliament Office in Croatia (Bakačeva 3), Zagreb.
The aim of the conference is to present the most important results and achievements of the ADMO hub over the past two and a half years through three thematic panels covering key activities of ADMO: disinformation research, media literacy, and fact-checking. [+]
