Generative AI Use and Disinformation During the Croatian Presidential Elections 2024-25
Published Monday 10 February 2025 at 10:27
This report is part of the research activities carried out within the project “Adria Digital Media Observatory” funded by the Digital Europe
Program. The aim was to identify use of Generative AI in production of disinformation that was shared on social media during campaign for
the Croatian Presidential Elections 2024-25.
Key findings:
- Detected presence of generative AI disinformation during the Croatian presidential elections 2024-25
- Main platforms for dissemination were Facebook and TikTok
- Generative AI disinformation targeted the Croatian presidential candidates and had low to very high user activity
- The detected disinformation mirrored trends from the Croatian parliamentary elections, where AI-assisted cheapfakes served
as the primary method of manipulation
This report was written by Marko Roško, Ivana Grkeš and Mato Brautović
Previous
Generative AI Use and Disinformation during the Croatian Parliament Elections 2024
This report is part of the research activities carried out within the project “Adria Digital Media Observatory” funded by the Digital Europe
Programme. The aim was to identify use of Generative AI in production of disinformation that was shared on social media during campaign for the Croatian Parliament Elections 2024. [+]
Next
This report provides an update on the fact-checking ecosystem in Croatia, following the ADMO Report (Buconić, 2025) on platform-led
initiatives for empowering users, researchers, and fact-checkers. While earlier fi ndings highlighted the dominance of a single factchecking
actor (Faktograf.hr), opaque funding mechanisms, and weak collaboration with Very Large Online Platforms (VLOPs), recent developments mark significant progress driven by EU regulations. [+]
